The majority of the automotive industry will be improvements of existing ADAS systems.
“Toward the end of this decade, we will start to see autonomous vehicles but in low numbers, mainly robotaxis. What will the industry look like 5/10 years from now? In one year from now we hope to have two more significant commercial agreements.” We recently signed a commercial agreement with Sunway AI, a Chinese tier one company that intends to add Foresight’s QuadSight capabilities to its current ADAS solution. “Currently, we have one substantial commercial agreement and several ongoing projects with customers from various market sectors. “About 12% of our budget is allocated to sales and marketing activities, including advertising and exhibitions.” How big was the marketing element in your overall strategy and budget? As a next step, we conducted proof of concept and co-development projects which, we believe, will ultimately result in design wins.” Following a year and a half of evaluation by different customers, we proceeded to engage with our customers through technical roadshows where the customers could get hands-on experience and see a live performance of our systems. “We started off selling prototype systems to receive initial feedback from customers. Marketing strategy: how did you pave the path to your clients?
It takes a lot of patience and time to succeed. We now underestimated, for example, the length of the sales cycle in the automotive industry. “There were multiple lessons along the way. What did you not know about the market or about operating a startup that you can now teach others? It can work with anyone on the market that uses mono cameras and enhances their existing ADAS systems.”
FORESIGHT AUTONOMOUS SOFTWARE
“The best decision was to concentrate our efforts on our core intellectual property and develop a software solution that is hardware agnostic. What was your best decision along the way? “In our early days, we perhaps made the mistake of joining a saturated market of ADAS systems, one that had many competitors, some very dominant.” What mistakes would you say you've made along the way? We believe that the most significant thing that will allow us to get noticed is getting a design win with a leading vehicle manufacturer or a long- term agreement with a tier one automotive supplier.” “Over the years we’ve had different collaborations with several blue-chip names across industries and have engaged with highly attractive customers, such as FLIR Systems, Elbit Systems, Hitachi and others. What was the one, most significant thing that allowed you to get noticed? "The majority of the automotive industry will be improvements of existing ADAS systems." getty This led to the first proof of concept project with a leading European automaker using our stereoscopic technology to enhance existing ADAS systems.” That led us to develop a solution that can be readily applied to the lower levels of autonomy of current vehicles on the road. “During the COVID-19 pandemic, we realized that the dream of the autonomous vehicle may be slipping away, as many projects across the world were shutting down or getting postponed. What was the turning point for your company?
This software-based, low-cost solution requires no additional hardware or design modifications, therefore reducing design and manufacturing costs.” Our Mono2Stereo solution enables our customers to improve the safety of their existing ADAS systems by creating 3D stereoscopic perception using existing cameras. It enhances traditional stereo systems and enables automakers to take stereo vision to the next level. “Our proprietary software-based solution enables continuous calibration between pairs of vision sensors, thereby ensuring the accuracy of the 3D images. We also offer a separated stereo camera solution, which allows camera modules to be independently placed on a vehicle, without being limited by stringent mechanical constraints or requiring manual, and extending and improving obstacle detection range to up to several hundred meters.” It can be readily applied to vehicles that are already equipped with level 2 and level 3 autonomous features to provide better distance accuracy, detection of any obstacle, and more robust active safety features, all without requiring new or additional hardware.
FORESIGHT AUTONOMOUS DRIVER
This cost-effective unique solution enhances the performance and improves the safety of existing mono-camera-based advanced driver assistance systems (ADAS). “The company’s lead product Mono2Stereo,™ is a software-based solution designed to create 3D perception stereo vision from existing cameras. software solution that is hardware agnostic." CEO Haim Siboni Foresight "The best decision was to concentrate our efforts on our core intellectual property and develop a.
0 kommentar(er)
